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The profit logic of coffee: selling coffee or selling lifestyle

The profit logic of coffee: selling coffee or selling lifestyle

On Saturday afternoon, in heavy traffic in Hebei Province, through the transparent floor-to-ceiling glass, families in twos and threes of coffee could be seen sitting around the table or chatting leisurely, or drinking drinks and eating muffins. This is rare at Starbucks, as well as Pacific Coffee and COSTA. Two years ago, Man Coffee opened its first store in Beijing, and then as stores opened everywhere, it seemed to be so popular.

2014-08-15
The profit logic of coffee selling coffee or selling lifestyle

The profit logic of coffee selling coffee or selling lifestyle

On Saturday afternoon, in heavy traffic in Hebei Province, through the transparent floor-to-ceiling glass, families in twos and threes of coffee could be seen sitting around the table or chatting leisurely, or drinking drinks and eating muffins. This is rare at Starbucks, as well as Pacific Coffee and COSTA. Two years ago, Man Coffee opened its first store in Beijing, and then as stores opened everywhere, it seemed to be so popular.

2015-01-21
The coffee shop has become an entrepreneurial dream in Zhongguancun coffee shop, a place of business exchange.

The coffee shop has become an entrepreneurial dream in Zhongguancun coffee shop, a place of business exchange.

Every reporter Jin Wei sent it from Beijing in Zhongguancun, gathering more and more grassroots entrepreneurs. The garage coffee and 3W coffee on Zhongguancun Entrepreneurship Street are their concentration, where there are a variety of entrepreneurs, venture capitalists and headhunters. Ordering a cup of coffee can sit all day, and sometimes a cup of coffee can solve a lot of entrepreneurial problems. Encourage mass entrepreneurship and innovation in the State Council

2015-01-20
The decay and defects of coffee aroma

The decay and defects of coffee aroma

The aroma of coffee is the main purpose for us to buy coffee and drink coffee. Perhaps some people drink coffee to enjoy the thick flavor of coffee, do not care much about how much flavor, let alone how to cook the cup of coffee he has chosen. The taste of coffee seems to be the request of these guests. Even so, we still can't deny the feeling that most people enjoy the aroma of coffee.

2014-08-04
The Story of the Cafe there is a Nanlaisheng in Kunming

The Story of the Cafe there is a Nanlaisheng in Kunming

Luxury memories decline sadness if one day you sit in the world's most romantic Moulin Rouge in Paris, while listening to the opera while drinking coffee, casually flipping through a yellowed World Travel Magazine, suddenly jumped out an article introduction: Kunming Nansheng Cafe, China, this scene is bound to touch you who are in a foreign land and have a hometown, and you will be anxious to search.

2015-08-07
How to make a good cup of espresso (2)

How to make a good cup of espresso (2)

Then we discuss another concept: "Do not use a single filter"! "Easy to over-extract."

2014-09-09
Basic knowledge of Fine Coffee Culture

Basic knowledge of Fine Coffee Culture

I don't know how you are in other parts of Southeast Asia, but I am always at a loss on the streets of Singapore, on the corner of Vietnam and on a sign in Malaysia. Although transliteration of things like coffee was widely used by clever ancestors in the early years of its spread, there is not much audio-visual barrier, even though Singaporeans always refer to coffee as Kopi, which is pronounced from Hokkienese.

2015-06-10
Love and hate between office lunch and coffee

Love and hate between office lunch and coffee

Editor Zhang Xiwen Zhang Siwei, the place where you spend the longest time of the day must be your office, whether it is a deep hatred of office politics here, or the Qing Highland is isolated from the world, painstakingly studying, before escaping from the fireworks of the world, how many meals a day are enjoyed in the office? How much do you have to bolt about eating and drinking in the office?

2014-07-29
Boutique Coffee Culture Common sense Coffee Culture in Southeast Asia

Boutique Coffee Culture Common sense Coffee Culture in Southeast Asia

I don't know how you are in other parts of Southeast Asia, but I am always at a loss on the streets of Singapore, on the corner of Vietnam and on a sign in Malaysia. Although transliteration of things like coffee was widely used by clever ancestors in the early years of its spread, there is not much audio-visual barrier, even though Singaporeans always refer to coffee as Kopi, which is pronounced from Hokkienese.

2014-12-11
In the only country in the world that uses leaking coffee cups, it's hard not to be leisurely.

In the only country in the world that uses leaking coffee cups, it's hard not to be leisurely.

When it comes to the taste of Vietnam, coffee must be essential. As the only country in the world that uses leaky coffee cups, Vietnam's coffee culture is difficult not to be leisurely. Boiling water slowly seeped through the coffee powder and fell into condensed milk, the thick aroma lingered around you, five or six minutes of waiting dripped out the patience of the Vietnamese, but also dripped out the slow pace of life here.

2016-10-19
Coffee shop operation sharing international chain coffee shop diffuse coffee

Coffee shop operation sharing international chain coffee shop diffuse coffee

Coffee shop: Overall, coffee shop is not a very good business, facing a series of problems such as high initial investment, high fixed cost, poor capital turnover efficiency, low growth rate, easy to reach the upper limit of income, fierce competition, etc. But in Zhongguancun, a place with a large population density, a large floating population and a large gathering of white-collar students, it can be said that it is second only to hotels in terms of just demand and inevitably leads to countless

2015-01-12
How to price Chinese coffee and boutique coffee

How to price Chinese coffee and boutique coffee

The Pulan Coffee Institute has been in no mood to write anything since the deadline for "falling in love with the cafe" in July, and I feel like my brain has been hollowed out. Recently, there has been a heated discussion about the pricing strategy of coffee in the industry, which has given me some ideas. I am a person who doesn't like clouds and cocoons very much, so it's in my nature to come straight to the point. First of all, satisfy people's basic physiology and convenience.

2015-11-11
A comprehensive knowledge of coffee

A comprehensive knowledge of coffee

Latte coffee is a classic blend of Italian espresso and milk. Italians also like lattes as breakfast drinks. In the Italian kitchen in the morning, coffee and milk are usually brewed on the sunlit stove. Italians who drink lattes like milk rather than espresso, and only espresso

2015-04-21
Analyzing the case from the perspective of marketing is a warning to you who want to start a business or have already started a business.

Analyzing the case from the perspective of marketing is a warning to you who want to start a business or have already started a business.

Opening a coffee shop is the dream of many people. There are always one or two friends around us who say they want to open one, and even you have the idea that you may be planning or already taking action. After long-term observation, after investigating nearly a hundred coffee shops, I roughly come to the conclusion that entrepreneurial coffee shops have a high probability of failure.

2015-07-02
A brief introduction to the introduction to Coffee roasting, the complete Book of Coffee self-baking

A brief introduction to the introduction to Coffee roasting, the complete Book of Coffee self-baking

When the author published the first edition of this book in 1996, roasting coffee beans at home was something that only tireless coffee addicts would do. At that time, roasting coffee beans was a very difficult thing to master, and roasters had to work hard to find a way to roast coffee beans to a moderate brown. Today, individuals still roast coffee beans at home.

2015-01-27
The introduction to coffee roasting recommends the complete Book of Coffee self-baking.

The introduction to coffee roasting recommends the complete Book of Coffee self-baking.

When the author published the first edition of this book in 1996, roasting coffee beans at home was something that only tireless coffee addicts would do. At that time, roasting coffee beans was a very difficult thing to master, and roasters had to work hard to find a way to roast coffee beans to a moderate brown. Today, individuals still roast coffee beans at home.

2015-10-26
Comprehensive knowledge of boutique coffee

Comprehensive knowledge of boutique coffee

Coffee distribution: coffee trees grow in the tropical or subtropical regions of the tropical or subtropical regions with the equator as the center and between the latitudes of 25 degrees south and north. At present, coffee is produced in more than 60 countries, widely distributed in South America, Central America, the West Indies, Asia, Africa, Arabia, the South Pacific and Oceania. In terms of output, Brazil, which accounts for the largest output in the world, is about

2014-11-05
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